Privacy Policy

Introduction

Fix Lab Media ("we," "us," or "our") operates the website fixlabmedia.com (the "Site"). We are a performance marketing agency specializing in Google Ads management, Meta Ads management, website design, and social media management for service-based businesses.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, submit a contact or inquiry form, schedule a meeting, or otherwise interact with us. By using our Site, you consent to the data practices described in this policy.

We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant regulations.

Information We Collect

When you fill out a contact form, schedule a meeting through Calendly, or otherwise reach out to us, we may collect:

• Full name
• Email address
• Phone number
• Business name and business niche
• Monthly marketing budget range
• Any additional details you include in your message

When you visit our Site, certain information is collected automatically through cookies and similar technologies:

• IP address and approximate geographic location
• Browser type, version, and operating system
• Device type and screen resolution
• Pages visited, time spent on pages, and navigation paths
• Referring URL (the website that directed you to us)
• Click and interaction data
• Date and time of access

If you arrive at our Site through a Google Ads or Meta (Facebook/Instagram) advertisement, we may receive data from those platforms, including ad click identifiers (GCLID, FBCLID), campaign and ad group information, and conversion data associated with your interaction.

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries — When you submit a form or schedule a meeting, we use your contact details to follow up and discuss how we can help your business.
• To provide and improve our services — Understanding your business needs helps us deliver tailored performance marketing solutions.
• To run and optimize ad campaigns — We use conversion tracking data to measure ad performance and optimize campaigns on Google Ads and Meta Ads for better results.
• To send relevant communications — With your consent, we may send marketing or follow-up emails. You can opt out at any time.
• To analyze website performance — Aggregate analytics data helps us understand how visitors interact with our Site so we can improve the user experience.
• To comply with legal obligations — We may process your data as required by applicable laws and regulations.

Cookies & Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your experience and support our advertising efforts. These include:

• Essential Cookies — Required for the Site to function properly, such as session management and security.
• Analytics Cookies — Help us understand how visitors use our Site (e.g., Google Analytics). These collect anonymized data about page views, session duration, and user flows.
• Advertising Cookies — Used by Google Ads and Meta to track conversions, serve relevant advertisements, and build remarketing audiences.
• Third-Party Cookies — Set by services like Calendly (scheduling), Facebook (social plugins), and Google (advertising and analytics).

Google Ads & Remarketing

We use Google Ads conversion tracking and remarketing features on our Site. This involves the use of Google cookies and tracking tags to:

• Track actions visitors take after clicking on our Google Ads (such as submitting a form or scheduling a call)
• Build remarketing audiences to show relevant ads to past visitors across the Google Display Network and Google Search
• Measure return on ad spend (ROAS) and optimize campaign performance

Google may use this data to personalize the ads you see across its network. You can opt out of Google's personalized advertising by visiting Google Ads Settings or by installing the Google Analytics Opt-Out Browser Add-on.

For more information, please review Google's Privacy Policy.

Meta (Facebook) Ads & Pixel

We use the Meta Pixel (formerly Facebook Pixel) on our Site to:

• Track conversions from Facebook and Instagram ads
• Optimize ad delivery to people most likely to take action
• Build Custom Audiences and Lookalike Audiences for targeted advertising
• Measure the effectiveness of our advertising campaigns

The Meta Pixel collects data about your browsing activity on our Site, including pages viewed, actions taken (such as form submissions), and device/browser information. This data is sent to Meta and may be used in accordance with Meta's Privacy Policy.

You can manage your ad preferences or opt out of Meta's interest-based advertising through your Facebook Ad Preferences.

Third-Party Services

We integrate the following third-party services, each of which may collect data independently under their own privacy policies:

• Calendly — Used for meeting scheduling. When you book a call, Calendly collects your name, email, and any information you provide. See Calendly's Privacy Policy.
• Google Analytics — Used for website analytics. Collects anonymized browsing data. See Google's Privacy Policy.
• WPForms — Powers the contact forms on our Site. Form submissions are stored securely on our hosting platform.
• WhatsApp — Used as an optional communication channel. If you contact us via WhatsApp, your messages and phone number are subject to WhatsApp's Privacy Policy.
• WordPress / Hosting Provider — Our Site is built on WordPress and hosted on a secure server. Standard server logs may be collected by our hosting provider.

Data Sharing & Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information only in the following circumstances:

• Service providers — With trusted third-party tools and platforms (as listed in Section 7) that help us operate our Site and deliver services, bound by data protection agreements.
• Advertising platforms — Conversion and tracking data shared with Google and Meta to optimize ad campaigns, as described in Sections 5 and 6.
• Legal requirements — If required by law, court order, or governmental regulation, or to protect our legal rights and safety.
• Business transfers — In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy. Specifically:

• Lead and inquiry data — Retained for up to 24 months after your last interaction, or until you request deletion.
• Analytics data — Retained in anonymized form as configured in our analytics platforms (typically 14–26 months).
• Cookie data — Retention periods vary by cookie type. Advertising cookies typically expire within 90 days to 13 months.

You may request deletion of your data at any time by contacting us using the details provided in Section 15.

Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access — Request a copy of the personal data we hold about you.
• Right to Rectification — Request correction of inaccurate or incomplete data.
• Right to Deletion — Request that we delete your personal data.
• Right to Restrict Processing — Request that we limit how we use your data.
• Right to Data Portability — Request your data in a structured, machine-readable format.
• Right to Object — Object to the processing of your data for marketing or profiling purposes.
• Right to Withdraw Consent — If processing is based on consent, you may withdraw it at any time.
• Right to Opt Out of Sale/Sharing — California residents may opt out of the "sale" or "sharing" of personal information under the CCPA/CPRA.

To exercise any of these rights, please contact us at haris@fixlabmedia.com. We will respond to your request within 30 days.

Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption across our Site, secure hosting infrastructure, and restricted access to personal data on a need-to-know basis.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child without verified parental consent, we will take steps to delete that information promptly.

International Data Transfers

Fix Lab Media operates from Pakistan and serves clients internationally. Your information may be transferred to and processed in countries outside your jurisdiction, including countries that may have different data protection laws. By submitting your information through our Site, you consent to such transfers. We take appropriate safeguards to ensure your data is treated securely and in accordance with this Privacy Policy.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us: